Social Media Consultant & Trainer – Madison, Rockford, Chicago

Genia Stevens (find her on Facebook) is a marketing consultant & strategist and a social media trainer who has extensive experience with helping companies use both traditional marketing and social media to reach diverse markets, drive sales and build their brand awareness. Genia has 12+ years of experience in using the internet for marketing and sales purposes. She’s also a veteran blogger who is highly skilled at annoying political foes and finding every damn thing imaginable with a quick Google search – everything except her keys.

Genia is a social media trainer (view partial portfolio here, here and here) who has worked with companies nationwide using both online training and in-person, hands-on training methods. Marketers from T.G.I. Friday’s, Trek, Bunn, Jockey, Nielsen, Equifax, Whole Foods Market, Rogers Communications and the LPGA have attended her online social media training sessions, while marketers from local companies like Beloit College, the Chicago-Rockford Airport, Anytime Fitness, Dave’s Ace Hardware and Blackhawk Technical College have attended her in-person training sessions.

Genia’s specific areas of expertise include: integrative marketing, social media strategic planning, social media strategy implementation, content writing, online community building, blogging, podcasting, video marketing, email marketing, search engine optimization (SEO), Twitter marketing and Facebook marketing.

In addition to her work as a marketing strategist and social media trainer, Genia is also a part-time marketing instructor at Blackhawk Technical College, the producer and co-host of SistersTalk Radio and an obsessive multi-tasker who’s always juggling way more projects than any one person should handle.

When asked why she doesn’t have a business fan page on Facebook, Genia replied, “I am my brand. I prefer connecting with people on a very personal level so I deleted my business page. I’m in my own skin when I stay away from business talk when I socialize. That’s just the way I do it.” So, connect with Genia on Facebook (become a friend or a subscriber) and join the conversation.

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Training Available

Blogging and Social Media: This seminar/workshop teaches companies how to successfully use blogging as part of an organization's social media strategy.

11 Key Components of a Successful Social Media Strategy: This online workshop/seminar addresses the 11 components that will help a company develop a successful social media strategy.

Integrating Email Marketing Into Your Social Media Campaign: This seminar/workshop teaches companies how to: use email marketing to build their social network community, generate leads at their brick and mortar store, generate leads online, generate leads using their Facebook page and generate revenue using basic email tracking tools.

Branding - Using Social Media to Build a Better Brand: This seminar/workshop's topics include: Using social media to connect and engage with your customers and prospects; Turning your customers into brand ambassadors; Using social media to nurture the relationships between your brand and your brand's ambassadors.

How to Successfully Use Social Media as a Public Relations Tool: Social media is one of the most cost-effective public relations tools available. This seminar/workshop teaches companies how to use social media successfully as part of the organization's customer service department, making social media one of the company's most effective and successful public relations tools.

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View a full social media training schedule.

More Training Available

What the Heck is Foursquare?: What is it and are you taking advantage of it? This workshop teaches retail businesses how to leverage the power of Foursquare.

Using Video and Podcasts in Your Social Media Campaign: This seminar/workshop teaches marketers how to add rich media like podcasts and online video to their current marketing mix. It also teaches marketers how to successfully add video and podcasts to their social media campaign

Twitter: Using Twitter in Your Social Media Strategy: This seminar/workshop walks participants through the crucial components of a successful Twitter marketing campaign.

SEO - How Social Media Can Help Your Google Rankings: Search engine optimization is the process used to enhance a web site's rankings in search engines like Google, Yahoo! and Bing. This seminar teaches companies how to effectively use social media to help them achieve top rankings in Google, drive traffic to their web site and increase their company's brand awareness.

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